OUR PERSONAL AND BUSINESS GOALS FOR 2020

Goal setting is big for us. And we believe it should be for everyone. We completely understand the time it takes to actually sit down, identify, and create a plan to work towards achieving your goals. So this year we want to take you with us on our journey of achieving both our personal and business goals. 

We will be sharing frequent updates including check ins, status updates and what we are working towards. This is to not only hold ourselves accountable but to showcase exactly how we identified, executed and achieved our goals. So let’s get started together, and go all in!

Personal Goals

We decided together that we were going to go all in on investing in us. These are the goals we set together, as life partners, parents and best friends. And together, we know we can do anything. 

• Move our bodies for 30 minutes a day, every day. This seems really easy when you think about it, but for years we;ve found every excuse not to do it. And we’re very healthy people. So to kick the year off we started #75Hard, and part of that movement is a total of 90 minutes of working out a day. What a way to kick start a goal! It’s been amazing and we can say with confidence we’re all in on this. 

• Say yes to the things that make us uncomfortable. Ok, so not like a weird uncomfortable. But those things that scare the shit out of us…the challenges we accept but have zero clue about. Yeah, those things. We’re facing them head on and refuse to back down.

• Be the positive people in the room. Vibes are everything with us and we know just one person can create a positive vibe, or destroy one really quick. We prefer to be on the positive end of the scale and dedicate ourselves to remaining positive, and true. It’s the only way we can imagine living.

• Practice daily meditation. We’ve been doing this for a little over a year now, but have given in to it too many times. Meditation is hard but practice makes perfect, or a version of it. We start every day immediately after we wake up and meditate in our bed – we simply sit up to do it. It is a great way to start the day. 

• Read daily. Another habit that we’ve held for years, but again, have allowed ourselves to fail at delivering on the goal. This year we’ve both gone all in on reading every night before bed, and most if not all reads will be a business, self help or motivational book. It’s the best way for us to continuously push and educate ourselves as we strive to be the best versions of ourselves. 

Business Goals 

• Invest in growing a strong team. So far, so good. Matt is officially a full time salary employee with Clark + Aldine! WOO HOO! We also have plans to grow our creative team, add a designer for space plans and renderings, and an assistant to help manage the day to day craziness. It’s scary, we’re not going to lie. But it’s incredibly exciting and humbling to be able to go after this…and we’re doing it! The more revenue we generate, the more we reinvest in the brand…a win win all around.

• Go all in on content. We recently read a study that argued those who do not invest in content actually cost themselves far more in the long run. And we couldn’t agree more. We’re a content company who happens to build things, but we’re on a serious struggle bus as of lately. Well, plans have changed and we’re going all in…which means more time, money and talent invested across the board. And we’re ok with that. 

• Develop more meaningful and long-standing relationships. with like-minded people, brands and products. We’ve built an incredible network over the years, but nothing like 2019. That was the year everything aligned. We’ve met amazing and incredibly talented people, and have developed relationships with brands that truly align to who we are and what we stand for. We want more of that. Like, a lot more of that. 

• Create a community that feels motivated and inspired to make change in their everyday life. We’ve got a nice thing going in the digital and social avenues of the game, but locally we know we can do more. Through conversations, outreach, workshops and collaboration we know we can seek and create great things right here at home. 

There you have it. Of course there are more specific goals on our list, but this gives you some insight into where we’re headed. Be sure to follow along to see how we’re doing. And while you’re at it, let us know how you’re doing and how we can support you! 

– Much love